Define what the reviewer should check
Set the review scope before submitting content. The caption, artwork, destination and timing all matter. An event reviewer should check the venue and date; a product reviewer should check that claimed capabilities match what the product actually offers.
Keep facts separate from persuasive wording
A catchy caption does not establish that a price, deadline or availability claim is true. Keep source information in the brand fact library and have an authorised person review it. Optional factual checks can help when enabled, but do not replace that responsibility.
Keep changes visible after review
Approving a draft should not mean silently approving later edits. SpreadPosts records revisions and reviewer decisions so the team can follow the reviewed content through the publishing process. Ask for another review when factual details or attached media change.
Before you proceed
- Name the responsible reviewer.
- Include the caption, artwork and intended destination.
- Check important claims against a source.
- Review edits again before scheduling the changed version.
Can approval eliminate factual mistakes?
No. Approval records a decision, not a guarantee of accuracy. Reviewers still need reliable source information and must check the content they approve.
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